What could you do with 40% more time? Switch to the cloud and find out.

April 23, 2015 by Erica PelosiLeave a Comment

In today's tech-heavy world, companies have two options for business operations: on-site infrastructure or cloud-based infrastructure. This post compares the two, with an emphasis on the benefits of the cloud. Having a secure, best in class partner is the key to a successful cloud-based infrastructure that will allow you to be on the right side of the equation.

 

Filed Under: cms, GTxcel for WordPress

Introducing Enhanced Push Notifications

April 17, 2015 by Bryan DunnLeave a Comment

Image by Gary Knight

Push notifications are a huge driver of engagement for native apps. Roughly 60% of everyone who downloads a GTxcel built app opts into receiving push notifications. Below is a graphic from our analytics that shows the typical engagement spike after a new issue notification goes out.

Filed Under: Custom Editions

Why Going Digital is the New Normal – Are You Missing Your Audience?

April 09, 2015 by Erica PelosiLeave a Comment

Being digital is crucial for the publishing world. Over 50% of your audience is consuming content on a tablet or mobile device, Google is alienating you if you don’t have a responsive website and if you are not on board – you are missing the boat! So here are the 5 things I learned from the Niche Digital Conference...

Filed Under: Digital Trends, Digital Strategy, video ad solutions, Digital Publishing, Monetization

WordPress Vulnerable? Not with GTxcel.

March 26, 2015 by William StaleyLeave a Comment

gtxcel-security-square

On March 10th of this year, serious vulnerability was discovered in an immensely popular WordPress Plugin called WordPress SEO by Yoast. The plugin has over 16 million downloads, making it one of the most sought-after plugins in WordPress history. In short, the vulnerability opened up the potential for attackers to hijack the WordPress database, giving them the ability to do serious damage, up to and including creating a new administrative user and giving themselves access to the entire CMS. This plugin is core to GTxcel for WordPress, and gets installed with every new GTxcel site.

So...how many of GTxcel’s sites were hacked? ZERO.

Filed Under: Digital Publishing, wordpress, cms, GTxcel for WordPress

Responsive site is a must have with new Google search algorithm

March 16, 2015 by Erica PelosiLeave a Comment

The Date:

Starting April 21, search ranking for sites that aren’t optimized for mobile will be penalized by Google. Whether you are aware or not, Google regularly updates their search algorithms. Some updates are small and hardly affect your business, but some are big updates, as is projected to be the case for the April 21.

Filed Under: Digital Publishing, Custom Editions, responsive design

Release Notes - New Mobile Web Experience

March 13, 2015 by Bryan DunnLeave a Comment

Over the next few weeks, we’re going to be rolling out a completely redesigned mobile web experience across our products. We’ve done a lot of work in our apps to provide a great experience for both readers and publishers, and we’re bringing many of those features to the mobile web.

Filed Under: Digital Publishing

Turnstyle Custom Edition Engagement Statistics

March 12, 2015 by Bryan DunnLeave a Comment

We launched the Turnstyle platform with the hypothesis that we could help publishers engage readers with a much more efficient workflow than other products in the market, including Adobe’s Digital Publishing Suite (DPS). Prior to January, Turnstyle support was limited to native apps and resulted in about a 40% increase in app session times in for publishers who switched to Turnstyle from Replica.

Filed Under: Turnstyle, Digital Publishing, Custom Editions

Netflix for Magazines? Let’s try Uber for Magazines

March 10, 2015 by Bryan DunnLeave a Comment

netflix-vs-uber

We’ve seen many forms of the Digital Magazine Newsstand model and nobody has figured out the right formula yet. Apple/Amazon/Google have basically abandoned their efforts. The latest take on this model has been the all-you-can-eat Netflix style offering – pay a single monthly fee for access to thousands of magazines. Unfortunately, as Bloomberg puts it:

Filed Under: Digital Strategy, Digital Publishing, Digital Newstand

5 Ways to improve your Digital Publishing; What Adobe isn’t telling you

March 09, 2015 by Erica PelosiLeave a Comment

 As a leading digital media company, we hear a lot of concern about mobile support, monetization, and more. Most of our partners have struggled with increasing online revenue, being mobile friendly, incorporating responsive design, and/or monetizing their digital publications. The most popular question we get at GTxcel is “how can I improve my digital revenue without increasing my staff or workload?” We recently attended the CRMA (City and Regional Magazine Association) and heard this question a lot, usually accompanied by a great deal of trepidation.

 

Filed Under: digital editions, Digital Publishing, Adobe DPS, Monetization

Introducing Turnstyle Custom Editions

March 04, 2015 by Bryan DunnLeave a Comment

We’re happy to announce today is the Launch of Turnstyle Custom Editions. The Turnstyle platform allows publishers to create rich, responsive digital editions that work in both apps and mobile web (desktop web coming soon). Unlike other products in the market, Turnstyle is incredibly efficient and does not require publishers to add staff to create gorgeous, monetizable digital editions.

Filed Under: Digital Publishing, Custom Editions, custom storefronts