Image by Gary Knight
Being digital is crucial for the publishing world. Over 50% of your audience is consuming content on a tablet or mobile device, Google is alienating you if you don’t have a responsive website and if you are not on board – you are missing the boat! So here are the 5 things I learned from the Niche Digital Conference...
On March 10th of this year, serious vulnerability was discovered in an immensely popular WordPress Plugin called WordPress SEO by Yoast. The plugin has over 16 million downloads, making it one of the most sought-after plugins in WordPress history. In short, the vulnerability opened up the potential for attackers to hijack the WordPress database, giving them the ability to do serious damage, up to and including creating a new administrative user and giving themselves access to the entire CMS. This plugin is core to GTxcel for WordPress, and gets installed with every new GTxcel site.
So...how many of GTxcel’s sites were hacked? ZERO.
Starting April 21, search ranking for sites that aren’t optimized for mobile will be penalized by Google. Whether you are aware or not, Google regularly updates their search algorithms. Some updates are small and hardly affect your business, but some are big updates, as is projected to be the case for the April 21.
Over the next few weeks, we’re going to be rolling out a completely redesigned mobile web experience across our products. We’ve done a lot of work in our apps to provide a great experience for both readers and publishers, and we’re bringing many of those features to the mobile web.
Filed Under: Digital Publishing
We launched the Turnstyle platform with the hypothesis that we could help publishers engage readers with a much more efficient workflow than other products in the market, including Adobe’s Digital Publishing Suite (DPS). Prior to January, Turnstyle support was limited to native apps and resulted in about a 40% increase in app session times in for publishers who switched to Turnstyle from Replica.
We’ve seen many forms of the Digital Magazine Newsstand model and nobody has figured out the right formula yet. Apple/Amazon/Google have basically abandoned their efforts. The latest take on this model has been the all-you-can-eat Netflix style offering – pay a single monthly fee for access to thousands of magazines. Unfortunately, as Bloomberg puts it:
As a leading digital media company, we hear a lot of concern about mobile support, monetization, and more. Most of our partners have struggled with increasing online revenue, being mobile friendly, incorporating responsive design, and/or monetizing their digital publications. The most popular question we get at GTxcel is “how can I improve my digital revenue without increasing my staff or workload?” We recently attended the CRMA (City and Regional Magazine Association) and heard this question a lot, usually accompanied by a great deal of trepidation.
We’re happy to announce today is the Launch of Turnstyle Custom Editions. The Turnstyle platform allows publishers to create rich, responsive digital editions that work in both apps and mobile web (desktop web coming soon). Unlike other products in the market, Turnstyle is incredibly efficient and does not require publishers to add staff to create gorgeous, monetizable digital editions.
GTxcel Custom Storefront – Tablet and Mobile
Every publisher has needs that are unique to their brand. We’ve put a lot of focus on evolving our publishing platform over the last 6 months to provide more custom solutions for publishers through the release of Turnstyle Custom Editions and GTxcel for WordPress. The Custom Storefront is another step in that direction and one we hope will provide publishers with more opportunities to monetize and promote their content.