If you’re a successful Publisher these days, then you need to wear many hats. For example, you’ll certainly need one hat to create engrossing content. You’ll need another one to increase advertising revenue, a hat to improve distribution efforts... and the number of hats quickly multiplies when you factor in digital publishing beyond traditional print publishing. You’ll need one set of those hats to effectively publish to desktop devices. Another set of hats when publishing to tablets. And a set of hats for each of your different mobile devices and sizes… With the number of hats you need to wear these, you’ll fit right in to a Dr. Seuss Book!
GTxcel helps over 2,000 publishers with their digital needs. Bethesda Magazine has been a GTxcel partner for several years, and they continue to be innovative in their digital strategy.
We're happy to announce that Turnstyle Custom Editions and the Custom Storefront now have full support for the web (phone, tablet and desktop). This release allows publishers to build rich, responsive magazine editions and storefronts that work everywhere their readers are, whether it be in our apps (iOS, Google Play, Amazon) or on the web.
In today's tech-heavy world, companies have two options for business operations: on-site infrastructure or cloud-based infrastructure. This post compares the two, with an emphasis on the benefits of the cloud. Having a secure, best in class partner is the key to a successful cloud-based infrastructure that will allow you to be on the right side of the equation.
Image by Gary Knight
Push notifications are a huge driver of engagement for native apps. Roughly 60% of everyone who downloads a GTxcel built app opts into receiving push notifications. Below is a graphic from our analytics that shows the typical engagement spike after a new issue notification goes out.
Filed Under: Custom Editions
Being digital is crucial for the publishing world. Over 50% of your audience is consuming content on a tablet or mobile device, Google is alienating you if you don’t have a responsive website and if you are not on board – you are missing the boat! So here are the 5 things I learned from the Niche Digital Conference...
On March 10th of this year, serious vulnerability was discovered in an immensely popular WordPress Plugin called WordPress SEO by Yoast. The plugin has over 16 million downloads, making it one of the most sought-after plugins in WordPress history. In short, the vulnerability opened up the potential for attackers to hijack the WordPress database, giving them the ability to do serious damage, up to and including creating a new administrative user and giving themselves access to the entire CMS. This plugin is core to GTxcel for WordPress, and gets installed with every new GTxcel site.
So...how many of GTxcel’s sites were hacked? ZERO.
Starting April 21, search ranking for sites that aren’t optimized for mobile will be penalized by Google. Whether you are aware or not, Google regularly updates their search algorithms. Some updates are small and hardly affect your business, but some are big updates, as is projected to be the case for the April 21.
Over the next few weeks, we’re going to be rolling out a completely redesigned mobile web experience across our products. We’ve done a lot of work in our apps to provide a great experience for both readers and publishers, and we’re bringing many of those features to the mobile web.
Filed Under: Digital Publishing