In the world of content management system (CMS) solutions, there are certain essentials that customers can’t go without: the ability to publish across multiple platforms, mobility, and monetization options.
Publishing content in such a way that reaches your users has become increasingly tricky, as trends in distributed content and social media are changing almost daily.
The mobile era is upon us. More and more people are accessing their content through their smartphones, and by 2020, 80% of mobile traffic will come from smartphones.
Filed Under: responsive design, cms, digital media, broadcast, broadcast cms, content management, distributed content, publishing cms, online publishing, content management system, broadcast media, content distribution, mobile first, mobile first design
The 2016 NAB Show has come and gone and we’re still recovering. We may not have won big at the slot machines, but our conversations with broadcasters left us feeling excited about the future of broadcast content management systems (CMS) as a whole.
Filed Under: Digital Strategy, ad solutions, cms, apps, broadcast content management, VCMS, digital content, broadcast television, broadcast media, branded content, streaming services, broadcast content management system, television, over the top content, Netflix, OTT
“Our old CMS wasn’t working and the communication was just awful. One day our old provider just said ‘you have to find a new CMS provider’” said Caryn Little, Digital Content Director at WCCB-TV.
Filed Under: ad solutions, wordpress, cms, data, video, broadcast, broadcast cms, future of digital, apps, gtxcel for broadcast, broadcast syndication, broadcast syndication system, broadcasting, bahakel communications, WCCB, ads, implementation support, end-to-end
NAB 2016 is upon us in the beautiful Las Vegas! It’s only day two of this exciting show, but we have already had many conversations we’re excited to share with you. The world of broadcast media is exciting and changing rapdily, and because of that we were excited to debut GTxcel for Broadcast, our own exciting contribution to the world of broadcast content management systems (CMS).
Finding a simple way to publish content once and across multiple devices can be tricky.
What’s better than a powerful content management system (CMS)? A CMS built on a platform that not only publishes responsive content across all devices but allows for monetization and other helpful options.
Filed Under: video ad solutions, UPP, responsive design, wordpress, GTxcel for WordPress, Unified Publishing Platform, video ad solution, wordpress cms, gtxcel for broadcast, video monetization, responsive video player, OTT
The NAB show is rapidly approaching and here at GTxcel we are more than excited to meet broadcasters in need of a more modern, mobile-first broadcast content management system (CMS).
Filed Under: GTxcel for WordPress, broadcast, broadcast cms, wordpress cms, gtxcel for broadcast, broadcasting and cable, broadcast media, tv broadcasting, NAB show CMS, NAB broadcast, nab show broadcast, NAB las vegas, broadcasting, broadcast beat, NAB show
The exciting world of broadcast media has been expanding, especially over the past couple months. Not only are users consuming more and more content on their mobile devices, but demand for over-the-top (OTT) content has skyrocketed.
Filed Under: GTxcel for WordPress, broadcast, broadcast cms, broadcast content management, gtxcel for broadcast, broadcast media, NAB show CMS, broadcast syndication, NAB broadcast, nab show broadcast, NAB show vegas, broadcast content management system, NAB show
The NAB show recently launched a new digital committee, citing the need for a focus on the growth of digital in the broadcast landscape. The group was created in “an effort to keep pace in an increasingly digital world for media and ad professionals to collaborate on new digital initiatives.”
Filed Under: Digital Strategy, ad solutions, digital media, video content management, broadcast, broadcast cms, content management, video content management system, content management system, gtxcel for broadcast, broadcast television, broadcast media, NAB show CMS, broadcast syndication, NAB broadcast, radio broadcast, nab show broadcast, NAB show