It is commonly reported that in terms of revenue, TV stations’ digital platforms, their websites and/or their mobile apps account for anywhere from 8% to 15% of total revenue depending on the station and how the revenue is calculated.
Filed Under: ad solutions, wordpress, cms, broadcast, content management, wordpress cms, VCMS, internet tv broadcasting, tv broadcasting, ad revenue, advertising solutions, tv stations, keep your money
It’s official: Google has banned flash from display ads. Instead of flash, advertisements will now have to include HTML5. Beginning June 30th, display ads built in Flash can no longer be uploaded to AdWords or DoubleClick Digital Marketing.
Filed Under: advertising, ad solutions, UPP, native advertising, wordpress cms, HTML5, website monetization strategies, mobile video monetization, website advertising, video monetization, online advertising tools, broadcast syndication system, flash, online advertising
Distributed content platforms are dominating content consumption. Users getting their news on social media represents the changing face of content consumption, and TV stations have been wary of adopting distributed content practices. Distributed content, also known as content native to social media platforms, has become increasingly popular and tricky to deal with - until now.
Filed Under: Turnstyle, ad solutions, distributed content, broadcast content management, social media, social media marketing, VCMS, website monetization strategies, cms solutions, digital publishing software, content distribution, social media publishing, internet tv broadcasting, tv broadcasting, media broadcast, digital publisher, content distribution network, content distribution platform, digital content distribution, broadcasting
Filed Under: Digital Publishing, wordpress, cms, GTxcel for WordPress, broadcast cms, digital publishing solutions, broadcast content management, wordpress cms, digital publishing platform, VCMS, content management system, wordpress plugin, broadcast syndication system
In honor of #ThrowbackThursday, we’re taking a look back at some of the older designs of your favorite websites and analyzing the ways they kept up to date with digital transformation. Can you say the same about your website?
Filed Under: Digital Strategy, responsive design, mobile trends, digital media, mobile web, social media, website monetization, social media marketing, 2016 mobile trends, throwback thursday, mobile first
Search engine optimization (SEO) – important for free organic traffic? Many customers come to our support staff asking for help, so we wanted to give you an updated rundown on what’s going on in the world of SEO.
Filed Under: Digital Strategy, wordpress, GTxcel for WordPress, digital media, gtxcel, SEO, wordpress cms, search, search engine, google search engine marketing, search engine optimization, total search, search help
Distributed content: your greatest friend, or a worthy opponent?
Broadcast media and publishing alike are worried about distributed content. The growth of mobile has spawned the growth of social media, and with that comes the need for a solid digital strategy.
Filed Under: broadcast, broadcast cms, Snapchat, distributed content, social media, Facebook, website monetization, social media marketing, website monetization strategies, digital social media marketing, broadcast media, monetization transaction, marketing through social media
Audience engagement is crucial. You want your website to load fast, flow well, and allow for easy user interaction. Most users will only wait 6-10 seconds before they abandon a page. 40% of consumers give up on a page that takes more than 3 seconds to load. Don’t force your users to give up on your site.
Filed Under: wordpress, cms, GTxcel for WordPress, content management, wordpress cms, content management system, wordpress publishing, wordpress content management system, security, wordpress plugins, what is content management system, website security, wordpress cms themes, wordpress plugin, video plugins for wordpress
Broadcast content management systems (CMS) have long been the same.. until now. The release of GTxcel for Broadcast provides broadcast companies with the opportunity to monetize and publish like never before.
Filed Under: Turnstyle, ad solutions, wordpress, broadcast, broadcast cms, content management, monetization strategies, video ad solution, wordpress cms, VCMS, website monetization strategies, content management system, gtxcel for broadcast, digital publishing software, digital magazine publishing, broadcast media, wordpress plugins, wordpress cms themes, wordpress plugin, video plugins for wordpress
The past couple months have been a rush of ad blocking, monetization plans, and thinking about new digital strategy. In the rush you may have forgotten about some helpful features – sometimes the smallest changes can make the biggest difference.
Filed Under: advertising, ad solutions, wordpress, GTxcel for WordPress, analytics, native advertising, gtxcel, ad blockers, mobile magazine publishing, monetization strategies, website monetization, VCMS, gtxcel for broadcast, adblock, digital publishing software, digital magazine publishing, monetization strategies for websites, flex ads