Today, we're excited to announce the Turnstyle Developer Platform. Digital magazines have traditionally fallen into two categories: (1) the easy to produce but poorly engaged print replica and (2) the rich but difficult to produce editions provided by Adobe and Mag+. The Turnstyle platform lets publishers produce rich editions with the ease of the replica workflow. Up until now, the only path to creating custom experiences was to engage GTxcel's professional services staff. Starting today, publishers with their own technical staff can customize and extend their app and web editions using a rich set of platform APIs to add branding and interactivity at scale. Don't worry though, our professional services team is still here to help if you can't commit the technical resources.
Do you like providing a great user experience for your audience? Do you enjoy making money? If so I would say it really is THAT important to have a mobile-friendly website. A study by NPENGAGE found the following, and we added some advice to determine if it is time for you make the leap to a mobile-friendly site.
One of the big takeaways from the leaked New York Times Innovation Report of 2014 was the need for more digital hires in the newsroom. Digiday recently reported they've done a nice job in the last year of mixing in more technical resources. We get the chance to work with publishers of all types and definitely see Digital IQ as one of the major success factors of any brand as they move toward a digital strategy. Let’s explore why technical resources are becoming critical for all brands and how our product philosophy has evolved to serve publishers of all Digital IQ levels.
This week Apple announced that iOS 9 will include a new app, called Apple News. The app will be a hub for content aggregation, similar to Flipboard. The launch of Facebook Instant Articles last month makes Apple News only the latest move in the trend towards distributed publishing. Publishers need their content to be flexible if they want to participate on these new platforms and reach readers where they are. At GTxcel, we’re building out our Unified Publishing Platform (UPP) to solve exactly this problem for publishers.
In the early 00s there was little to no video on any website. YouTube looked completely different and that was only 10 years ago. It was all stock images and text, with limited ways for the reader to engage with the content.
You can elevate your website to where it needs to be at by adding video. If you think about the sites you spend the most time on, chances are it’s because they have videos you are engaging with. To take it one step further, you should own your videos so you can capitalize on all the revenue available. Monetizing video is a great way to own your brand, and to track what interests your audience so you can continue to create compelling video content.
"The mediascape is so competitive and fractured these days, you can't not be in sync with your publisher—across all channels" says Adam Rapoport of Bon Appétit, and he is spot on! The publishing world has changed drastically over the past decade. This makes is extremely different and difficult to keep your identity and brand intact.
Rapoport lists 5 things editors and publishing can do to survive this change in mediascape. I would like to expand upon them to give you a little guidance on how exactly to accomplish them.
If you’re a successful Publisher these days, then you need to wear many hats. For example, you’ll certainly need one hat to create engrossing content. You’ll need another one to increase advertising revenue, a hat to improve distribution efforts... and the number of hats quickly multiplies when you factor in digital publishing beyond traditional print publishing. You’ll need one set of those hats to effectively publish to desktop devices. Another set of hats when publishing to tablets. And a set of hats for each of your different mobile devices and sizes… With the number of hats you need to wear these, you’ll fit right in to a Dr. Seuss Book!
Filed Under: UPP
GTxcel helps over 2,000 publishers with their digital needs. Bethesda Magazine has been a GTxcel partner for several years, and they continue to be innovative in their digital strategy.
We're happy to announce that Turnstyle Custom Editions and the Custom Storefront now have full support for the web (phone, tablet and desktop). This release allows publishers to build rich, responsive magazine editions and storefronts that work everywhere their readers are, whether it be in our apps (iOS, Google Play, Amazon) or on the web.