Introducing the Turnstyle Developer Platform

July 01, 2015 by Bryan DunnLeave a Comment

Today, we're excited to announce the Turnstyle Developer Platform. Digital magazines have traditionally fallen into two categories: (1) the easy to produce but poorly engaged print replica and (2) the rich but difficult to produce editions provided by Adobe and Mag+. The Turnstyle platform lets publishers produce rich editions with the ease of the replica workflow. Up until now, the only path to creating custom experiences was to engage GTxcel's professional services staff. Starting today, publishers with their own technical staff can customize and extend their app and web editions using a rich set of platform APIs to add branding and interactivity at scale. Don't worry though, our professional services team is still here to help if you can't commit the technical resources.

Filed Under: Turnstyle, digital editions, Custom Editions, Adobe DPS, custom storefronts

Is being mobile-friendly really THAT important for a Non-Profit?

June 26, 2015 by Erica PelosiLeave a Comment

Do you like providing a great user experience for your audience? Do you enjoy making money? If so I would say it really is THAT important to have a mobile-friendly website. A study by NPENGAGE found the following, and we added some advice to determine if it is time for you make the leap to a mobile-friendly site.

Filed Under: Digital Publishing, responsive design, cms, GTxcel for WordPress, rivista

Why developers are the key to a modern publishing strategy

June 22, 2015 by Bryan DunnLeave a Comment

One of the big takeaways from the leaked New York Times Innovation Report of 2014 was the need for more digital hires in the newsroom. Digiday recently reported they've done a nice job in the last year of mixing in more technical resources. We get the chance to work with publishers of all types and definitely see Digital IQ as one of the major success factors of any brand as they move toward a digital strategy. Let’s explore why technical resources are becoming critical for all brands and how our product philosophy has evolved to serve publishers of all Digital IQ levels.

Filed Under: Digital Trends, Digital Strategy, Digital Publishing

Apple News and Distributed Publishing

June 11, 2015 by Andrew YipLeave a Comment

This week Apple announced that iOS 9 will include a new app, called Apple News. The app will be a hub for content aggregation, similar to Flipboard. The launch of Facebook Instant Articles last month makes Apple News only the latest move in the trend towards distributed publishing. Publishers need their content to be flexible if they want to participate on these new platforms and reach readers where they are. At GTxcel, we’re building out our Unified Publishing Platform (UPP) to solve exactly this problem for publishers.

Filed Under: digital editions, Digital Publishing

Six things you can learn about transitioning your website from the early 2000s to today

June 11, 2015 by Erica PelosiLeave a Comment

1. Video

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THEN:

In the early 00s there was little to no video on any website. YouTube looked completely different and that was only 10 years ago. It was all stock images and text, with limited ways for the reader to engage with the content.

NOW:

You can elevate your website to where it needs to be at by adding video. If you think about the sites you spend the most time on, chances are it’s because they have videos you are engaging with. To take it one step further, you should own your videos so you can capitalize on all the revenue available. Monetizing video is a great way to own your brand, and to track what interests your audience so you can continue to create compelling video content.

Filed Under: video ad solutions, ad solutions, Monetization, cms, GTxcel for WordPress, rivista, social

Surviving the Digital Disruption

June 09, 2015 by Erica PelosiLeave a Comment

"The mediascape is so competitive and fractured these days, you can't not be in sync with your publisher—across all channels" says Adam Rapoport of Bon Appétit, and he is spot on! The publishing world has changed drastically over the past decade. This makes is extremely different and difficult to keep your identity and brand intact.

Rapoport lists 5 things editors and publishing can do to survive this change in mediascape. I would like to expand upon them to give you a little guidance on how exactly to accomplish them.

Filed Under: Mobile, Digital Trends, Digital Publishing

The 500 Hats of a Publisher

May 29, 2015 by Brian FlynnLeave a Comment

If you’re a successful Publisher these days, then you need to wear many hats. For example, you’ll certainly need one hat to create engrossing content. You’ll need another one to increase advertising revenue, a hat to improve distribution efforts... and the number of hats quickly multiplies when you factor in digital publishing beyond traditional print publishing. You’ll need one set of those hats to effectively publish to desktop devices. Another set of hats when publishing to tablets. And a set of hats for each of your different mobile devices and sizes… With the number of hats you need to wear these, you’ll fit right in to a Dr. Seuss Book!

Filed Under: UPP

Will your mobile strategy get you a piece of $850 billion by 2018?

May 27, 2015 by Erica PelosiLeave a Comment

Filed Under: Mobile

Why GTxcel Rises Above the Rest

May 14, 2015 by Erica PelosiLeave a Comment

GTxcel helps over 2,000 publishers with their digital needs. Bethesda Magazine has been a GTxcel partner for several years, and they continue to be innovative in their digital strategy.

 

Filed Under: Turnstyle, UPP

Move over, Mag+ and Adobe DPS - GTxcel's Turnstyle is now fully Cross-Platform

May 05, 2015 by Bryan DunnLeave a Comment

We're happy to announce that Turnstyle Custom Editions and the Custom Storefront now have full support for the web (phone, tablet and desktop). This release allows publishers to build rich, responsive magazine editions and storefronts that work everywhere their readers are, whether it be in our apps (iOS, Google Play, Amazon) or on the web.